For our final project my team and I brought our Dave’s Killer Bread Campaign to life. We created a vision board, story board, and showed all of the ways in which DKB will be reaching out into the community. This final project really activated our creative minds and helped collect all of our ideas from the semester into a cohesive plan for DKB’s future.
the bullDOUGHzer
Dave’s Killer Bread will travel around the country in their new customized truck, serving snacks and bread products at different events like kids soccer games or workout classes. We picked these location specifically to target places that often have hard working (“Killer”) moms on a daily/weekend basis. We also will have an App, collaborations, and user generated content.
Our grocery store activation method will also help shine a bright light on DKB during the crazy back to school shopping. We want DKB to be put with the back to school essentials, so that customers know that DKB is another essential for a smooth transition back to school.
Overall, my team and I were able to develop all of these ideas through a lot of collaboration, hard work, and being our most creative selves. Personally, I enjoyed getting to develop ideas that could possibly be used by DKB in the future. Additionally, engaging the creative side of my brain during this part of our project was extremely helpful for my personal growth.